Presentation: Connecting with customers: Using social media to fuel engagement & deliver value to your customer- Lana Strydom

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Connecting with customers: Using social media to fuel engagement & deliver value to your customer- Lana Strydom

Social media is the definitive channel to ensure real-time and honest feedback about how your organisation is doing.Ensure capability to provide comprehensive feedback to the business on service and product failure;Embed service and product improvement as a measureable goal within the social media strategy.

Bullet points:
•Social utility is and will become increasingly more important
•Security is a concern for bankers and customers
•Ease of use is critical
•Social context is important

Presentation: Connecting with customers: Using social media to fuel engagement & deliver value to your customer- Lana Strydom

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Connecting with customers: Using social media to fuel engagement & deliver value to your customer- Lana Strydom