8 Essential Steps: Championing Your Loyalty Investment

How to ensure internal commitment for your marketing initiatives

Whether you are about to invest in a full-blown customer engagement strategy or enhance your current program, you need a business case that shows the ROI. This presentation delivers an eight-stage process that will teach you to:

• Translate campaigns to common analysis structures
• Set up a base-case from performance data
• Understand how different categories and structures impact performance
• Identify the most significant variables of risk
• Build test & learn capabilities
• Overlay potential balance sheet and income statement impacts