Making Loyalty Social: An Interview and Presentation with EngageSciences

Accompanying slides for presentation

EngageSciences CEO Richard Jones and MRM Meteorite Managing Director Olly Foot provide a presentation and interview on how to make loyalty social in this Google Hangout recording.

Topics covered are:

• How to profile a customer to identify valuable segments and target individual advocates based on their observed behaviour and preferences on interacting on social channels.
• How to develop ongoing loyalty programs that recognise and reward customers for taking part in an array of campaign mechanics and for recruiting their friends.
• How social data and loyalty data be used to cross-pollinate each other and boost the performance of other marketing channels.