Determining the Best Time to Market
Real time is about knowing what happens, as it happens, but it might not always be the ideal timing for customer engagement. The most appropriate time to respond to customers is best called “right-time marketing".
This whitepaper provides a useful framework to help you decide when to use right time vs real time based on the following factors:
•The context of the engagement between brand and consumer
•The channel through which the engagement will take place
•The characteristics or traits of the specific consumer