The impact of the recession on customer loyalty
As marketers, we're all challenged with ever increasing scrutiny on our budgets. Research included in Aimia's white paper - the rise of the savvy shopper - should reassure you that your investment in customer loyalty continues to be a wise one.
Maria Sealey - the author - concludes that a generation of ‘savvy shoppers’ has emerged; a generation that expects brands to work harder for their loyalty and actively seeks out programmes as tools to stretch household budgets, choosing carefully where to consolidate their hard-earned cash.
“Savvy shoppers require savvy marketers.”
This white paper from Aimia:
- Reveals findings that 8 out of 10 UK consumers seek to proactively earn points whenever they can along with other key statistics.
- Advises you and your business on the right path to take to secure customer loyalty during the recession.
- Educates you on the four key customer groups in the current marketplace.
- Shows you the impact and response from the popular loyalty scheme Nectar.