"All the small things that make our customer loyal"
A case study of Comarch's approach to loyalty
Bartosz Demczuk-Consulting Director, Loyalty & Marketing Solutions, Comarch S.A spoke at Loyalty World last year.
In the presentation Bartosz covers how Comarch approach their loyalty programme and in particular-
- Market reality for cromarch
- ROPO effect vs cromarchs campaigns
- Conclusions vs reality
- How to measure loyalty