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Presentation:Bartosz Demczuk, Consulting Director, Loyalty & Marketing Solutions, Comarch S.A

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"All the small things that make our customer loyal"

A case study of Comarch's approach to loyalty

Bartosz Demczuk-Consulting Director, Loyalty & Marketing Solutions, Comarch S.A spoke at Loyalty World last year.

In the presentation Bartosz covers how Comarch approach their loyalty programme and in particular-
 

  • Market reality for cromarch
  • ROPO effect vs  cromarchs campaigns
  • Conclusions vs reality
  • How to measure loyalty