community download

From Launch to Liftoff: The Role of Data in Improving New Product Performance

information we require

please check before submitting



Unfortunately the document is not available at this current time, however if you leave your details we'll get it to you as soon as we can.

Please fill in all the information requested. It is very important you enter this information correctly so we can contact you with the document.

Privacy statement »

Manage your email preferences »

Remember my details Information

Information
Remember my details
We place a 'cookie' on your computer so next time you visit us you don't need to fill in all these details

In the world of consumer packaged goods, almost nothing appears to be a sure thing. For every breakthrough product, thousands of newly developed goods make little or no impact at all, with many costing their creators millions in unrecovered expenses.

But now with the advent of new data management technologies, companies can greatly improve the success of new product launches by using all of their data to target the right customers.

Download the article to find out about:

  • The high price of failure in new product development
  • Powering a new product launch with iterative analytics
  • How to get higher success rates with data-driven targeting
  • Better consumer goods with an enterprise data architecture
  • The right tools for analyzing the right data at the right time