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Stratford Shakespeare Festival's 2013 Presentation

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Lisa Middleton, Director of Marketing and Audience Development for the Stratford Shakespeare Festival, presented at Loyalty World Canada 2013. You can now download her presentation slides from the event, where she addresses transforming your marketing strategy from mass mailings to highly targeted, data-driven, multi-channel, multi-year campaigns.

Download her presentation slides and recording to hear what she has to say about:

  • Patron lifecycle management
  • Incremental revenue results
  • Use of direct mail
  • Multi-channel campaigns
  • Re-engagement
  • Targeting different market segments
  • Using social media to your best advantage