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Aeroplan 2013 Presentation

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Kevin O’Brien, Chief Commercial Officer at Aeroplan, presented at Loyalty World Canada 2013. Included in the download are his presentation slides from the event, where he addresses how coalition substructures benefit members and partners.

We encourage you to listen to the recording of his presentation alongside these slides, so that you can both hear his presentation and view the slides he's referring to. After all, we wouldn't want you to miss anything, right?

During Kevin's presentation, he discusses:

  • Loyalty models
  • Innovation
  • Sustainable differentiation
  • Consumer data
  • Segmentation