Ensuring that your medicines get to the patients that need them involves dealing with clinicians, payers, HTA bodies and internal and external stakeholders. Just as you think you understand the rules of the game, they change.
We asked a number of acknowledged thought leaders their view on the fundamental question confronting the industry: How can we work with payers to ensure that the best treatments make it to the patients that need them?
This vbook collates their responses. Download the vbook to find out what they had to say.