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Presentation: Bruce Lee

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Dr Bruce Lee, Associate Professor of Medicine, Epidemiology, and Biomedical Informatics at the University of Pittsburgh joined us at the World Vaccine Congress to present on the impact of pricing strategies on new vaccine adoption and R&D.

Dr. Lee, who previously ran a modelling group for Quintiles, discussed the pricing of new vaccines in the context of eleven steps that are considered, not necessarily sequentially, citing examples from his experience assisting and informing companies to help their decision making for pricing of different products. These steps range from target population analysis to selecting pricing objectives and pricing structure.

Vaccines are essentially products that, from a public health perspective, are supposed to be developed in response to public need, so called “pull” technologies. Many times, however, vaccines are “push” technologies, and are developed without sufficient consideration of the scientific target population.

Why not download the full presentation and discover more about vaccine pricing!