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Loyalty ebook - what makes a customer loyal?

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Loyalty ebook from The Marketing ShowEtisalat and Jumeirah Group interviewed on their views and thoughts on customer loyalty in the Middle East

This eBook is designed to share with you the biggest challenges, disruptions, innovations and investments that are redefining loyalty in the Middle East.

 

Top 8 takeaways from this eBook

1. The definition of a loyal customer
2. How points and programmes compliment not create loyalty
3. Why social media is both friend and foe
4. How to design tangible and personalized rewards
5. Maximizing revenues from loyal customers
6. Where data has a role to play in driving loyalty
7. Metrics to measure loyalty and retention efforts
8. How to get promotions to push sales without damaging the brand