Melia Hotels International whitepaper on localizing a global loyalty program & social media to enhance loyalty

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Cultural awareness is among the ground rules to consider when implementing a loyalty program in a new consumer market. Knowledge of local regulations, purchasing power and trends, travel behaviors, and consumer insights is important to the success of a loyalty program as much as to the business.

Download the whitepaper here for more information on how localizing a global loyalty program.

Melia Hotels International whitepaper on localizing a global loyalty program & social media to enhance loyalty

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