Driving conversation through social and emerging channels

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Mike Darne, Senior Director, Social Media and Mobile Marketing of Capital One, as the head of social media and mobile marketing for Capital One's brand department, works with product teams throughout the company to incorporate social media and mobile strategies into large-scale marketing plans. He will be sharing these insights with attendees at Loyalty World USA.

We spent a few minutes chatting with him, learning more about the biggest challenges to
pursuing a greater social media presence.

Download the interview >

Driving conversation through social and emerging channels

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