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8 top tips to digitize the brand experience

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Engage The Marketing Show - How to digitise your brand experienceBrands cannot beat the technology turnover but they can seek to master interactive, engaging and collaborative content.  While digital technologies undoubtedly will continue to evolve, they are also likely to be anchored in commonalities of participation, community and real-time. 
 

Globally, many brands have dabbled in social.  They have created a Facebook Page, connected on LinkedIn or have attracted a following on Twitter.  Yet many marketers are still committing the cardinal sin; pushing traditional marketing messages through new digital channels.  The channel cannot digitize the brand alone, it is simply a tool to allow marketers to activate fans and engage customers in conversation.  Here we look at three case studies:

Burberry – Making fashion social
Nike – Making running social
GE Healthcare – Making a cause social