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What’s your API strategy?

Whatever the answer, as an airline, it is essential that you have a strategy that puts you squarely in control of your products, ancillary offers, personalization strategy, and capability to serve multiple channels.  With ancillary revenues climbing to more than $38B for 2014 and only expected to grow, effective merchandising of value-added services is essential for airlines of all shapes and sizes. Airline executives across multiple functions – Marketing, E-commerce, Distribution, Sales, IT, Operations, and the C-suite – are under tremendous pressure to deliver innovative results, which in some cases can be up to $45 of incremental revenue per passenger.

Download this whitepaper by Farelogix to find out how you can improve your API strategy.