Loay Eletreby | Head of Digital Marketing and Communications
B.TECH

Loay Eletreby is a seasoned digital marketing strategist with over a decade of experience delivering powerful campaigns and promoting innovation. With a BBA in Marketing from the American University in Dubai, Loay has held major roles in organizations including Souq.com, and British American Tobacco where he led global campaigns and oversaw digital platforms. Currently, as Head of Digital Marketing and Communcations at B.TECH, Loay supervises a team in Cairo, designing and executing digital strategies to boost sales and brand consistency. He is a sought-after speaker and thought leader in the industry, noted for his devotion to quality and staying ahead of emerging trends. Outside of work, Loay nurtures new talents and promotes education programs.