Steve Hui | Founder
iFLYflat | Australia

Steve Hui is the Founder and Chief Executive of iFLYflat. 

iFLYflat.com.au is the premier points management company based in Australia.

A specialist in the loyalty industry, the company offers (1) tailored points strategy (maximising points earning from all sources and considering the best ways to use them), and (2) points concierge flight booking services (finding and booking reward seats).

Within 4 years, Steve is the leading authority on maximising reward points for businesses and has grown iFLYflat to be internationally recognised with speaking engagements that include WebInTravel, EyeforTravel, CAPA Centre for Aviation and corporates.

Locally, he shares his insights on Channel 7, SMH, AFR, BRW, CPA IntheBlack, CEO magazine and other publications.

In the short time iFLYflat has booked over 125 million frequent flyer points and growing at an exponential rate, covering a diverse client list ranging from restauranteurs to digital marketing companies, property management to dog kennel operators – he is helping a lot of people to travel in comfort.

Recognising frequent Flyer points as a secondary currency, Steve Hui manages them as financial assets similar to a professional financial planner. 

His mission is to unravel the complex hidden value of frequent flyer points and transform them for remarkable travel experiences.

Prior to that, for 17 years he solved complex problems in senior finance roles in corporations including Macquarie Bank, with coverage across infrastructure funds, private equity funds, banking, and outsourcing.

After enjoying a number of business class flights to build an outsourcing team in India, he quickly realised the hidden value in frequent flyer points and the ability to use points to fly business class for less than the price of economy.
 
Steve enjoys living in beautiful Sydney, Australia. His favourite cities are Hong Kong, Singapore, Tokyo and New York which he loves to visit flying first class.