Sebastian Herzog | Chief Strategist & Co-Founder
Lufthansa Innovation Hub | Germany

Sebastian initiated and built the Lufthansa Innovation Hub GmbH in Berlin, where he pursues intensive collaboration with startups, develops creative and innovative travel-products and gets things done. The former positions held at Lufthansa include those of the Executive Assistant to the CEO of the Lufthansa Group and the Manager for Market & Fleet Development. Sebastian has spearheaded numerous internal innovation initiatives. He is increasingly looking at airlines as an open platform – both in terms of infrastructure and data – and is persistently rethinking the entire travel chain to make collaboration with startups more attractive and effective. Having founded his own company, Sebastian constantly moves between the corporate culture and the startup spirit. Additionally, he is a startup mentor; a speaker and a panellist at various events about future travel and innovation.