Mr Nik Laming | General Manager, Loyalty Division
Cebu Pacific Air | Philippines

Nik is based in Manila after joining Cebu Pacific to lead the set up and management of a loyalty program for the airline. The result being GetGo, the newest lifestyle rewards program in the Philippines. The program is new generation with innovative features and benefits, continuing to grow strongly with new members and partners.

Previously Nik was in Singapore, responsible for Aimia’s services in Asia - Singapore, Malaysia, Japan and Hong Kong. Nik has been an active consultant, practitioner and a regular speaker on CRM and loyalty programmes for fifteen years. He has worked with companies in the energy, airline, CPG, retail and payment card industries.

Originally from London, Nik has worked in Europe, Middle East and across Asia Pacific and is an incentive, retention and loyalty marketing specialist with broad experience in a variety of disciplines including RM and loyalty strategy and implementation, data planning and analysis, digital marketing, systems development, call centre management and creative development.