The Middle East’s largest gathering of telecom CEOs at Telecoms World
Mr. Ross Cormack | CEO Nawras
Ross Cormack was appointed Nawras CEO in June 2004. Following an extremely fast build out, Nawras launched to great acclaim in March the following year, achieving more than 45% market share with over 1.6 million customers by April 2009.
Highly praised for its pleasingly different customer service, Nawras has redefined and simplified the whole customer experience including what is bought and where, as well as how to get help and how to pay.
In 2007 Nawras launched the first 3G network in the Sultanate of Oman and in November 2008, the Nawras consortium won the Sultanate’s second fixed license after a highly competitive bidding process. Nawras is now bbuilding the latest generation fibre optic backbone and WiMAX wireless access networks across the country to deliver Broadband telecommunications and Internet access, offering innovative, cutting edge IP based media and communication services. Nawras is also building its own international gateway to offer international voice and data services.
Nawras has received many awards including Middle East Call Centre of the Year from INSIGHTS, ‘Middle East Mobile Operator of the Year’ from CommsMEA, ‘Middle East Business Achievement Award for Corporate Social Responsibility’ from Leaders and global recognition through the Judges’ Award ‘Above and Beyond the Call of Duty’ at the World BSS Awards. Nawras received the title of ‘Best Telecom Brand Oman 2008’ from Business Today magazine and Ross Cormack was named ‘Telecommunication Man of the Year 2009’ at the Pan Arab Web Awards.
Seconded to Nawras from Qtel which he joined in May 2003 as Executive Director Wireless Services, Ross brought over 20 years of international telecommunications experience including mobile start-ups and operations. Earlier he was CEO and founder of Singapore based Virgin Mobile Asia, a US billion dollar start-up joint venture between Singtel and Richard Branson's Virgin Group and Asia's first international MVNO.
Previously, he was Managing Director of Hong Kong CSL, the market leader in one of the world's most competitive and crowded mobile markets with six operators and was a member of the Chief Executive Committee of Hongkong Telecom.
Other roles have included Managing Director of AirTouch in Italy, Managing Director Asia of Cable & Wireless Mobile based in Singapore and Regional Director for Cable & Wireless Mobile in Europe based in London. In his time Ross has shareholder managed 16 mobile operators, been on the board of six and taken the CEO/MD role for four operators across Europe, Middle East and South East Asia.
Share this
Appearances at this years' conference:
Telecoms World Middle East Tuesday 4th October 2011
@ 10.15
CEO panel session: Taking back the customer as competitive
new players test loyalty
Revisiting your engagement strategy as device dependency threatens consumer loyalty
Delivering on value by leveraging business intelligence and micro segmentation
Reducing churn and increasing ARPU by matching service offerings to the specific needs of your subscribers
Gaining real-time intelligence, driving acquisition and retaining high-value customers through point-based loyalty programmes