Nadine Samra | Vice President - Digital Business Middle East And Africa
Weyyak, Zee Entertainment | United Arab Emirates

Nadine Samra, Vice President - Digital Business Middle East And Africa, Weyyak, Zee Entertainment

Nadine Samra, VP digital business Middle East and Africa for Zee Entertainment. Nadine runs the digital business and is responsible for the digital transformation in MENA and Africa. In recent years has focused on building and running all aspects of digital businesses, specifically OTTs. She is passionate about creating innovative digital experiences for mobile and web. In 2017 has launched Weyyak, The Arabic OTT platform with over 12k hours of Arabic and Indian dubbed into Arabic content. In 2018, Nadine has launched the OTT platform Zee5 that targets the South Asian audiences with a large library of Bollywood content and original productions to Zee5 for MENA and Africa regions. Previously, the head of digital operations at MBC Group. She has managed several exciting digital businesses and lead them to success such as the leading Arabic VOD platform "Shahid.net" and the largest TV portal in ME “MBC.net”.

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