Asif Muhammad Iqbal | Head of Data & AI CoE
Maxis Communications

Asif Muhammad Iqbal is a seasoned professional with extensive experience in data science, research, and marketing. He currently serves as the Head of Data and AI CoE at Maxis, leading the team in leveraging data and AI to drive business growth and improve customer experiences.  Asif's journey in the telecom industry began after completing his education in marketing. He soon discovered his passion for data science and began to self-learn and master the field. He has several research publications and conference proceedings on complex human networks and mobility. His data science and analytics expertise has helped him develop and implement data-driven marketing strategies that have driven business value and customer satisfaction.  Asif has served in several senior Telco industry positions and worked in Asian and European markets. Before joining Maxis, he worked as the Head of Data Science and Analytics, leading a team to develop innovative solutions to drive business growth. He has also worked as a Senior Data Scientist of Marketing Analytics at Telenor Group, responsible for developing and implementing data-driven marketing strategies.  Asif's passion for data and AI is evident in his pursuit of a doctoral degree. He is a strategic thinker with a deep understanding of the latest trends and technologies in data and AI. Additionally, he has worked in the Ad-tech and Fin-Tech industries, gaining experience in leveraging data and AI to drive business value.