UNIVERSITIES AGENDA
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E-Commerce & Retail University Indonesia, Wednesday 16 November 2016
Customer Research (Retail)
A guide to effective research for Indonesia, a closer look at your customers
A 45 minute workshop that will introduce you to an overview of recent research and projects on Ecommerce in Indonesia. This session will cover the Implication to ecommerce stakeholders – business/brand owners, ecommerce players, auxiliary service providers.
A guide to multi-channel communication capacity
A 45 minute workshop that will address some easy wins when planning and executing an effective online marketing strategy. The workshop will dive into the best ways to drive offline retail sales using online marketing, including driving online reviews, engaging brand promoters, monitoring and engaging via social media, harnessing mobile search advertising and much more.
Purchase (Retail)
5 channels with which to provide “just-in-time” customer service
A 45 minute workshop that will explore five key channels with which to effectively assist customers as they move along the path to purchase. During the session you will learn how to best contact, engage with and assist customers via online chat, social media, email, phone and in-store. The core message will focused on the importance of providing assistance whenever and wherever the customer needs it.
Identifying customers in the digital era
Make it (E-Commerce)
An introduction to e-commerce website design
A 45 minute workshop introducing you to the fundamentals you need to consider before embarking on your e-commerce web store. The session will also include a discussion on the pros and cons of creating your own site from scratch versus using one of the many platforms that do the job for you.
What to look for when choosing your payment process
A 45 minute workshop which will guide you through deciding which payment gateway is right for your business. Over the course of the session you will discover more about the range of options available and will help you assess the needs of your potential customer, including payment options and foreign currency requirements.
Sell It (E-Commerce)
10 top tips for marketing your e-commerce company online
How to take your customer from engagement to purchase
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E-Commerce & Retail University Indonesia, Thursday 17 November 2016
Ship it (E-commerce)
The SME's Essential guide to running a successful ecommerce
Starting a business in Indonesia's retail sector
This workshop will address some of the key aspects of how to correctly and efficiently establish a retailing company in Indonesia. It will also demonstrate how overcoming the red tape and confusing regulations could be seen as an opportunity instead of a threat - to gain ground in the massive consumer market before your competitors.
Grow It (E-commerce)
How to expand your reach through partnerships and aggregators
A 45 minute workshop which will walk you through the reasoning and the process behind identifying, engaging with and forming profitable partnerships with other businesses in the e-commerce industry. The session will also touch upon ruling the roost on increasingly popular aggregation sites.
Fufilment
A guide to effective and data-driven supply chain management
A 45 minute workshop that explores the value of harnessing data to enable supply chain decision making. Over the course of the session you will learn how effective data collection and a good quality supply chain management system can generate significant savings through supporting daily decision making on complex matters like what to buy, when, how much and from where.
The case for enabling click & collect functionality in-store
Post-Fulfilment
Improving user experience and behaviour using analytics and big data
A 45 minute workshop which will provide key big data and analytics ideas which you can apply tomorrow to your retail and ecommerce business. Over the session, you will learn to create advanced segments on analytics, defining your analytics goals and performance indicators as well as getting the best interpretation out of your existing data pool.
Organiser
