Paul Priestman is a designer, Director of PriestmanGoode and Global Creative Director of CRRC Sifang, one of the world’s largest rolling stock manufacturers. His work spans the breadth of industrial design from consumer products to the New Tube for London, high speed trains, hotels and aircraft interiors.
For over 25 years, the guiding principle in Priestman’s work has been his belief that design is not just about styling, but about making things better. This approach has led his studio to win a host of prestigious awards, including the Queen’s Award for Enterprise, the DBA Design Effectiveness Awards, the Future Friendly Award for Sustainable Design Innovation and numerous Travel and Transport Awards around the globe. Today, Priestman is known not just for his client work, but for his award-winning future concepts – visionary ideas to improve our everyday lives and encourage sustainable, long-term thinking. He is an inspirational speaker on the subject of creative future thinking and the value of design to business.
In 2015, the Evening Standard voted Priestman one of London’s 1000 most influential people for the third consecutive year. This January, he was also announced as one of Britain's 500 most influential individuals by The Sunday Times newspaper.