Accenture helps rail operators develop profitable new value propositions, deliver tailored customer experience and establish customer loyalty.
Accenture recommends rail operators to deliver valuable, innovative services or support at every stage of the travel experience, including facilitated access to travel, door-to-door travel services, real-time information, and innovative in-station and onboard services.
At Accenture we help rail operators increase customer loyalty while improving profitability and growth potential by using assets and capabilities in analytics, strategy and program development, and execution and measurement. Our proven approach is based on the following core principles:
• Supporting brand fundamentals
• Enabling deep customer insight
• Personalizing customer routes
• Supporting the front-office workforce
• Piloting investments
• Leveraging new technologies