Sylvain Gaboriaud | Sales and marketing Director
OUIBUS

Sylvain Gaboriaud, Sales and marketing Director, OUIBUS

Chief Commercial & Marketing Officer of Ouibus since June 2016.
After graduating from the ICN Business School in Nancy (France) and an MBA in the USA, Sylvain started his career as a Marketing Project Manager at Air France in London. He then held several management positions in sales and marketing in the tourism field, at Singapore Airlines, Accor Hotels, Hertz and TUI.
 
Sylvain Gaboriaud’s missions are:

  • To make the Ouibus brand known and loved by French travelers, who had never travelled by coach until 3 years ago
  • To create a preference and a customer loyalty for Ouibus, through customer experience, customer relations and brand tone of voice
  • To develop sales, through direct (ouibus.com and app) and indirect distribution channels (online distributors and comparison websites, partnerships, ticket desks, group sales…)
  • To increase Ouibus coaches’ load factor and profit
 
Ouibus, subsidiary of SNCF, is the leader of coach travel in France, connecting 300 destinations in 10 European countries. Ouibus always says “OUI” to travel, with its low prices even at the last minute, its easy booking system, and its safe and comfortable coaches driven by reliable and friendly captains. Ouibus has transported over 10 million travelers in 3 years and sells 80% of its tickets on its own website and app. www.ouibus.com

Appearances:



Rail Festival Day 2 @ 14:45

Capturing the golden opportunity with social media & the future of marketingThe role of social media as an effective tool for marketing and CRM

  • Spreading the bus fever across France: what has Ouibus accomplished in the last 3 years?
  • How did Social Media play a role in our growth and what functions do we use it for?
  • Answering the critical question: is Social Media worth the effort?
last published: 16/Aug/18 15:35 GMT

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