Robert Jan ter Kuile is strategy officer at GVB, the Amsterdam public transport operator. In this role he supports the CEO and the board to determine GVB’s future role in the city of Amsterdam and prepare the company for this future. He develops his vision and approach on an academic background as a traffic engineer and his experience as a strategy consultant. The current strategy of GVB: to be the mobility partner of Amsterdam, states that only through a range of partnerships will GVB be able to accommodate all future travellers. This is Robert’s ultimate driver: build maximum customer satisfaction in a dynamic and ever changing environment.