Head of the Digital Customer Experience (Web & Mobile) at OUI.sncf (> 4 billion € turnover) since 2014, Pascal Lannoo founded ithe Mobile Business department of the Top 1 French e-merchant Voyages-SNCF.com (whose mobile sales currently represent the half of the global bookings), n 2011. OUI.sncf is one of the very first players in Conversational Commerce. Pascal Lannoo is one of the pioneers of digital in France. Since 1999, he has joined online sales structures (Uniondream.com, Clust.com, …) before becoming a consultant in e-commerce and digital marketing (Ford, Redcats, Advancia Negocia, IRSN, Cengeps, Lapeyre), topics on which he spoke in France and abroad. He is the author of bestselling book 'French Digital Marketing'.