Mael Decroix | CCO
TGV Lyria

Mael Decroix, CCO, TGV Lyria


Rail Festival Day 1 14th November @ 15:30

Attracting business and premium passengers to high-speed rail in Europe

  • Hear how Lyria has put together a unique strategy to attract premium customers to its service
  • Overcoming the challenge of competition from other modes of travel and making rail stand out
  • Ensuring that our service is easy to book and manage through digital channels to create a seamless experience

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