Iain Baxter | Sales and Marketing Director
Caledonian Sleeper

Iain Baxter, Sales and Marketing Director, Caledonian Sleeper

Appearances:



Rail Festival Day 1 14th November @ 15:15

Branding like a hospitality provider, thinking like an airline

  • Changing perceptions for Caledonian Sleeper to a premium, luxury hotel like experience
  • Using targeted digital marketing over social media to reach core customers markets
  • Going digital: collecting data and insights on customers to encourage an increase in loyalty

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