Mr Paul Lacey | Managing Director, Middle East
Aimia | United Arab Emirates

Paul Lacey has been Managing Director, Middle East for Aimia since December 2013 and is responsible for leading the coalition and proprietary business for Aimia across the region.  Prior to this role, Paul was Managing Director Coalition Development at Aimia.  He started his career at Aimia over 25 years ago and has held senior management positions at Aeroplan in Canada, Air Miles in the Middle East and at Aimia in London where he was responsible for the global development of retail coalition and other loyalty programmes, as well as frequent flier programme spin off models for airlines. Paul was also responsible for defining and implementing the travel partnership strategy for business units across the globe. He was also was Senior Loyalty Manager for Qatar Airways for over three years, developing and implementing the loyalty strategy for the airline with a goal of providing an award winning and profitable world-class loyalty programme, winning 13 Freddie Awards. Paul is qualified in Tourism, Business and Finance from the University of Bournemouth, England, and is a graduate of the Canadian Advertising Agency Practitioners course .