POST-EVENT MASTERCLASSES

Thursday 17th November

 

A full day of masterclasses provides an in-depth look at the biggest trends that are impacting marketing right now.

8.30-10.30 HOW TO… PROGRAMMATIC MARKETING

Top four learning outcomes:

  1. How to use data to optimise your programmatic spend
  2. How to marry your creative and analytic teams to create relevant campaigns for potential customers
  3. Understand the future of programmatic marketing – TV, radio and OOH advertising
  4. Figure out when traditional, display inventory may still be effective

Masterclass leader:
Fabrizio Di Martino , Manager,
Mobile, Social & Programmatic Europe,
InterContinental Hotels Group

 

10.30-11.00 Networking Break

 

11.00-13.00 GROWTH HACKING 101

Top three learning outcomes:

  1. How to apply growth hacking to nonplatform businesses
  2. How to make growth hacking sustainable
  3. Understand how brands actually grow

Masterclass leader:
Mark Hayes, Co-Author, The Growth
Hacker’s Guide to the Galaxy & Founder,
Rocketshp

 

13.00- 14.00  Networking Lunch

 

14.00-15.30 BIG DATA FOR MARKETERS

Top three learning outcomes:

  1. Discover exactly how big data can help you reach your marketing objectives.
  2. Understand your customer through data.
  3. Establish why conventional analytics fail.

Masterclass leader:
Professor Viktor Mayer-Schönberger,
Professor of Internet Governance and
Regulation, Oxford University, global
best-selling author, Big Data: A Revolution
That Will Transform How We Live, Work,
and Think

 

15.30-16.00 Networking Break

 

16.00- 17.00 BIG DATA FOR MARKETERS... CONT.

Masterclass leader: 
Professor Viktor Mayer-Schönberger, 
Professor of Internet Governance and
Regulation,  Oxford University,  global
best-selling author,  Big Data: A Revolution
That Will Transform How We Live, Work,
and Think

REGISTER NOW