Mr Eltjo Schoonveld | Principal
ZS Associates Inc

Ed Schoonveld is a Principal with ZS Associates in Princeton, NJ and Lead for the firm’s Market Access and Pricing Practice.  He has extensive experience in pharmaceutical marketing and pricing from both the corporate pharma and consultancy perspective.
 
He has gained extensive experience in the pharmaceutical industry through various sales, marketing and general management positions for Lederle, Wyeth, Eli Lilly and BMS in the United States and Europe.  
 
Ed has gained deep expertise in Global Pricing and Reimbursement both on an affiliate level as a general manager of a European affiliate and at corporate headquarters as the responsible leader for global pricing and health economics groups in Wyeth, Eli Lilly and BMS.  
 
Prior to his recent leadership position at BMS, Ed has been Pricing and Reimbursement consulting practices in The Analytica Group, Cambridge Pharma consultancy and his own consultancy firm.  During this time he has advised many large drug companies on product pricing and market access strategy, global pricing policy and internal organizational and process challenges.  Most of these projects involved global payer and pricing research through a host of qualitative and quantitative methodologies.  
 
Ed has also served as an expert pricing consultant in a WHO/WTO sponsored dialog on differential pricing of drugs between governments, industry, consumer organizations and NGOs.