Ms Ashley Jaksa | Vice President of Data and Analytics
Context Matters Inc

A self-described “data nerd,” Ashley’s mission is to formulate and implement the Context Matters’ analytical strategic plan. Early on, Ashley defined all of the original key variables and categories that would become the signature of Context Matters’ commitment to drilling down into great detail to find insights. 

She often works directly with our customers—understanding their needs and questions—to provide them with actionable and solution-oriented insights. Steeped in the data that Context Matters offers, Ashley often conducts original research and represents the company through speaking engagements and thought leadership articles.

Before joining Context Matters in 2010, Ashley was a project manager in the health and productivity practice of Cammack LaRhette Consulting. She graduated from the University of Michigan with a BA in psychology, and received an MPH from Yale University with a concentration in social and behavioral sciences.