A broad based retail executive with over 30 years in the retail and E-commerce industry in the USA, Asia and the Middle East. Isabel or Pao as she is affectionally known locally, has worked for a plethora of E-Commerce giants in Southeast Asia such as Ensogo and Lazada. She currently serves as the Managing Director for Happyfresh Philippines. HappyFresh is the first and fastest-growing online grocery platform in Southeast Asia. Based in Jakarta with operations in Malaysia, Bangkok, Taipei, Manila. She lists among her specialties: General Management, Strategy, Business Development as her strongest assets.