|Inanc Balci, 29, is the Co-Founder and Chief Executive Officer (CEO) of Lazada in Philippines. He assumed the role in March 2012.|
As the Co-Founder and Chief Executive Officer of Lazada in Philippines, Balci is the driving force for the Lazada brand and oversees all operations to ensure the success of Lazada in the Philippines.
Balci began his career at an investment bank in London where he worked on mergers and acquisitions. He identified the strong potential of e-commerce and joined Rocket Internet in 2012 as a Managing Director.
Balci was then appointed as Co-founder of Lazada in Philippines where he steered the growth of Lazada together with a pool of more than 600 employees. Under his leadership, Balci has managed to progressively transform the shopping nuances of many Filipinos and defy the geographical boundaries in the 7100 islands of the Philippines by providing customers from the remote areas an access to the Lazada shopping experience. Within two years under Balci’s leadership, Lazada has successfully captured 90% of the online population in the Philippines with a direct audience of more than two million, making Lazada to be one of the most popular and most trusted e-commerce sites in the Philippines.
Balci graduated with a double degree in Industrial Engineering and Economics from Purdue University in the United States.