Aviation Outlook Asia 2014,Suntec Singapore International Convention & Exhibition Centre, Singapore
Asia's leading airline industry gathering - Aviation Outlook Asia 2014

Ms Josefina Ignacio | Director - Guest Experience And Innovation
Cebu Pacific Air | Philippines

Ms Josefina Ignacio, Director - Guest Experience And Innovation, Cebu Pacific Air

Josefina (Apple) Ignacio is Director, Guest Experience and Innovation of Cebu Pacific Air.  She joined the airline in 1999, where she held various positions in the Commercial Division.  She started her airline journey with the Advertising Group then moved to Product and Route Development.  In 2005, she was part of the Revenue Management team that kicked off Cebu Pacific as a high quality, low cost carrier.  Her experience in being in the forefront of marketing and at the back-side doing flight inventory led her to her present role – meeting the needs of guests at all contact points, ensuring that the guests experience the Cebu Pacific “fun” way of doing things while the team also have fun performing their tasks.  This requires development of innovative products and services that are aligned with the airline blueprint, and carrying them out in an efficient manner.

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Appearances coming up:

Day 1, 28 October 2014, Premium Conference

@ 13.30
Executive Discussions

Roundtable 1: Enhancing customer experience

  • How to develop a unique and consistent customer experience?
  • Assessing the risks and benefits of one-for-all vs. segmentized customer experience
  • Sharing case study on Cebu Pacific Air’s strategies in building a loyal passenger base

CONFIRMED: Josefina Ignacio , Director - Guest Experience & Innovation, Cebu Pacific Air

Roundtable 2: Route development

  • Asssessing the impact of the Gulf and Turkish carriers, as well as improvements in technology on airlines route development practices
  • What are the strategies for route development in considerartion of the over-capacity in LCC sector
  • Infrastructure challenges and potential solutions

CONFIRMED: Michael Burke , Assistant Director – Commercial, Hong Kong Airlines

Roundtable 3: Expansion and capacity planning

  • Identifying new markets and flying to the right destinations? How to deal with a particular route that does not grow or grow very slowly?
  • Determining the optimal fleeting of the schedule to maximise profitability: Which commercial tool for network planning is better?
  • Open sky opportunities: Assessing the opportunities and threats of unlimited multiple destinations.

CONFIRMED: Rafael Taizhanov , Director, Commercial Planning, Air Astana

Roundtable 4: The millennial generation

  • How will the millennial generation impact the future of corporate travel?
  • What will be their preferred method of payment?
  • What do airlines need to do to keep up with their demands?

CONFIRMED: Mark Rademaker , Managing Director - Emerging Markets, UATP

Roundtable 5:  IFEC - The future in your passegners' hands

  • Do embedded systems have a role in the future of IFEC?
  • The impact of portable devices
  • The growth of wireless content streaming
  • External connectivity
  • New commercial models

CONFIRMED: Kevin Clark , Chief Operating Officer, Bluebox Avionics

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