Mr Mark Rademaker | Managing Director, Emerging Markets
UATP | Singapore

Mark Rademaker is Managing Director of Emerging Markets for UATP and is responsible for driving growth and steering UATP’s strategy in the region. Based in Singapore, he also forges close ties with regional airlines to develop strategy, to stimulate growth, and to consult on various technical and operational issues. His primary focus is consulting airlines in emerging markets to boost corporate revenue and facilitate payment through various distribution channels.

Prior to joining UATP in 2006, Rademaker previously worked ten years in the airline industry working in various financial and commercial roles.

Appearances coming up:

Day 1, 28 October 2014, Premium Conference

@ 13.30

Executive Discussions

Roundtable 1: Enhancing customer experience

How to develop a unique and consistent customer experience?
Assessing the risks and benefits of one-for-all vs. segmentized customer experience
Sharing case study on Cebu Pacific Air’s strategies in building a loyal passenger base

CONFIRMED: Josefina Ignacio , Director - Guest Experience & Innovation, Cebu Pacific Air

Roundtable 2: Route development

Asssessing the impact of the Gulf and Turkish carriers, as well as improvements in technology on airlines route development practices
What are the strategies for route development in considerartion of the over-capacity in LCC sector
Infrastructure challenges and potential solutions

CONFIRMED: Michael Burke , Assistant Director – Commercial, Hong Kong Airlines

Roundtable 3: Expansion and capacity planning

Identifying new markets and flying to the right destinations? How to deal with a particular route that does not grow or grow very slowly?
Determining the optimal fleeting of the schedule to maximise profitability: Which commercial tool for network planning is better?
Open sky opportunities: Assessing the opportunities and threats of unlimited multiple destinations.

CONFIRMED: Rafael Taizhanov , Director, Commercial Planning, Air Astana

Roundtable 4: The millennial generation