Loyalty World 2010 - The world’s definitive conference on customer loyalty. Business intelligence, customer insight, innovation and incentive:
solutions behind customer strategy success

Now in its 8th year, Loyalty World 2010 is a unique conference designed to assist you to understand all the complex elements that go into designing a successful loyalty strategy. This is not another Loyalty Programme or CRM conference espousing the benefits of investing hundreds of thousands in technology.

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The imperatives for every business surround several core issues:

data management and creating effective business intelligence strategies
customer engagement through better brand experiences
effectively leveraging social media and new technologies to drive engagement and enhance performance management
creating real value to attract and retain truly loyal customers

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But where do you start? What is a ‘loyal’ customer and where do you find them?

Which emerging consumer trends and new innovations do you need to be aware of? What place do loyalty programmes have in your customer strategy? Where does CRM fit in? How can you ensure the most effective use of data and analytics to improve the return on your business intelligence investment?

Loyalty World 2010 will give you the answers to these questions and more along with the tools to develop the ultimate customer strategy and make a valuable impact on your business goals.

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"Great. Especially for networking…great loyalty content and speakers”

Claire Acoca, Manager, Strategy & Corporate Development, Aeroplan

Hear from key industry players

8 reasons why you should attend Loyalty World 2010

The only strategic customer loyalty event in Europe
Understand and embrace the opportunities which will provide your loyalty strategy with a winning formula

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Case studies from world leading brands across multiple industry sectors
Gain practical solutions and inspirational insight from a global blend of powerful case studies. Featuring insight from Europe, North America, South America, India and Russia

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Learn what’s really driving customer loyalty
Price, value, experience, incentives... we examine the many factors which determine what customers really want right now

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Know how to enhance your brand perception
Learn how to strengthen your brand and drive your business goals through positive and engaging customer experience

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Find solutions to the challenges facing your customer strategy
From advanced analytics and business intelligence to examining consumer behaviour, brand engagement and the key to customer cultivation

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Learn about the latest loyalty innovations
Explore developments in social CRM and social media, mobility, reward schemes and other cutting edge trends

>> Social media workshop

Upgrade your thinking on reward schemes
What’s new, what’s changed and which programmes can have a positive impact on profitability?

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Practical take-aways to add real value to you loyalty strategy
Hear from some of the world’s top brands and industry experts and learn how to become a true loyalty leader

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Hear from our A-list of industry executives:

Don Peppers
Co-Founder
Peppers & Rogers Group
Keynote address: The 10 commandments of customer loyalty

Paul de Laat
Group Director, Customer Value Management
Vodafone Group
Case study: Embracing the new era of socially-driven CRM and customer loyalty strategies to drive measurable business performance

Jon Harvey
Agency Group Head
Facebook
Social CRM - today’s trend, tomorrow’s imperative for your customer strategy

Torsten Wingenter
Head of Social Media Marketing
Lufthansa
Panel session: Twitter, Facebook, YouTube, blogging – how to integrate your customer’s communication networks into your current CRM strategy

James Morgan
Head of Customer Intelligence Centre
Telefonica O2
Case study: Developing the 3 pillars of an advanced business intelligence strategy

Richard Hytner
Deputy Chairman
Saatchi & Saatchi Worldwide
Keynote address: Earning loyalty beyond reason in the participation economy

Bryan Pearson
President
LoyaltyOne
Loyalty reach: Loyalty migration into non-traditional sectors

Andrew Mann
Director of Customer Insight & Loyalty
J Sainsbury plc
Case study: Customers at the heart of Sainsbury’s

Peter Crayfourd
Head of Customer Experience Lifecycle
Orange / France Telecom Group
Case study: Is social media just another channel or the answer to all our prayers?

Jan-Pieter Lips
Managing Director
Nectar
Mobility – visualising the potential for mobile interface as part of your customer communication strategy

Isabelle Conner
Global Head of Marketing
ING Group
Case study: Knowing your customer – from intelligent analysis to optimal offering

Janet Smith
Director, Tesco Clubcard
Tesco plc
Panel session: The big question - how volatile are your customers?

Sheridan Thompson
CRM Director EMEA
The Walt Disney Company
Panel session: Traditional CRM vs. Social CRM: assessing the attributes and seizing the opportunities

Olivier Gers
CEO
Endemol Worldwide Brands
Case study: Building the relationship between brand, trust, engagement and loyalty to maximise customer advocacy

Maitri Kumar
Head of Marketing
HSBC India
Case study: Combining segmentation solutions with strategy to identify your most profitable customers

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What insights and ideas will you take away from Loyalty World 2010?

Understand the relationship between your brand and your customers
Learn about the factors which affect consumer behaviour
Know how to identify and harness the new media trends, technology tools and reward initiatives driving engagement
Discover how an effective use of data can really improve your business intelligence strategy

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>> Register now

Quick links

networking & contacts

Engagement

When: 15 Nov - 18 Nov

Where: Royal Garden Hotel, London

Category: Conference

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8th annual event

already confirmed for 2010

gold sponsor

silver sponsor

associate sponsor

exhibitor

› become a sponsor

be filmed at the event with Face up TV

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sponsorship opportunities

From the moment you confirm your involvement at Loyalty World, we will provide you with outstanding marketing opportunities, with a targeted campaign that will culminate in face-to-face meetings with customers and prospects.

Who should sponsor?

Loyalty programme Specialists
Marketing agency
Loyalty Card Networks/
Coalition Program’s
Revenue Lifecycle Management Solutions (Software)
Consultancy
Loyalty Token Technology (NFC and Card Manufactures)
Customer service support (software/call centre)

Target your market!

For details contact
Daniel Slavin