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Pre-conference Day: 8 September, Monday
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9am | Registration and breakfast
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10am | Refining your talent quest: Measuring and managing
human capital within the booming hospitality industry
Masterclass outline
Registration and breakfast begins at 9.00am with the masterclass commencing at 10.00am and ending at 4.00pm.
Networking luncheon is at 12.30pm for all delegates.
Session 1: A dialogue through hand-brain story sharing
- Reinforcing corporate values
- Understanding the importance of company objectives, goals and a common vision
- Enhancing team effectiveness and cohesiveness
Session 2: Identities of talent human capital for the hospitality industry
- Managing cross-functional and cross-cultural issues
- Putting effective communication, change management and problem solving techniques into practice
- Confidence building and sharpening work scope insights
Session 3: Insights into the shared model of talent human resources
- Driving business results amidst diversity through global talent management
- Channeling energy and efforts into team building and productivity
- Adopting a win-win attitude and raising the level of interest and commitment to teamwork
Session 4: Sharing your guiding principles
- The battle is over: Talent is won, what next?
- Results-oriented leadership development
- Incorporation of organisational vision, mission and values in line with clients’ needs and expectations
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4pm | End of Masterclass
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6pm | Welcome Cocktail Reception at Frasers Suites Top Glory, Shanghai
Hosted by 
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Conference Day 1: 9 September, Tuesday
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8am | Registration and networking breakfast
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8.45am | Organiser’s welcome address
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8.50am | Chairman’s opening remarks
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| THE TRANSITION CYCLE OF SERVICED APARTMENTS FROM PREMIER DEVELOPMENTS TO PREMIUM INVESTMENTS |
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9am | Industry Leaders In Conversation
Analysing key current performance indicators and the progressive global trends of serviced apartments - What does it take to cement their universal recognition as the corporate accommodation of choice?
- Anticipating the needs and expectations of today’s travellers – Is there a paradigm shift in the price-value perception of extended-stay products? How far have serviced apartments risen in the property ‘food chain’?
- Comparing and contrasting socio-economic conditions and traveller demographics – Will the serviced apartment trend continue to flourish in the West or can Asia positively outperform in time to come?
- Overcoming competition ahead for the serviced apartments industry - What can be done to realise or maximise the full potential of this asset class amidst challenging times?
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| | Mr Manfred Schoenleben, Executive Chairman | Partner, Kempinski Residences | The Management Consulting Partners Mr Brian Deeson, Senior Vice President, Asia Pacific | Chief Executive Officer, Greater China, Accor Group Moderator: Dr. Russell Smith, Vice Dean, Cornell-Nanyang Institute of Hospitality Management
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10am | Investor Keynote: Optimising the asset class performance of serviced apartments within a diversified property portfolio
- Are serviced apartments a good investment choice for the amateur, or is it only for the investor-savvy class? What are the risks to consider and how soon can one reap the returns?
- With variable income streams and significant costs, how should one hedge the risks of serviced apartments against other residential types?
- Leveraging the serviced apartment platform for prime real estate acquisition – How reliable and achievable are the returns then, now and tomorrow given the Asian property cycle?
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| | Mr Robert Naso, Head of China Asset Management & Co-Head of Asia Pacific Asset Management, Morgan Stanley Properties
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10.30am | Morning refreshment break
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| CHAMPIONING MARKET LEADERSHIP THROUGH BRAND ARCHITECTURE AND EQUITY |
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11am | Architectural Accolade: Successfully integrating the elements of residential couture and modern architecture into a world-class development
- Incorporating enterprising design ideas and creative solutions – How will ‘modern movement’ enhance the consumer appeal and commercial marketability of a property development?
- Transforming planning and building opportunities with style and substance - Highlighting the distinctive features differentiating an average development from a state-of-the-art icon
- Accommodating the Asian lifestyle in redefining fields of landscape architecture, urban planning and design within a serviced apartment development
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11.30am | Panel Discussion: Adopting a beyond conventional approach towards continuous product development and innovative lifestyle offerings for the serviced apartment sector
- Strengthening the lifestyle concept and introducing the ‘X factor’ in one’s serviced apartment brand
- Beauty, functionality and appeal: How significant a role will aesthetics play in the hotel versus serviced apartment sector?
- Space, quality, comfort and convenience – Fine tuning service offerings in meeting both the essential and unique needs of corporate clients and residents
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| | Mr Graeme Laird, Senior Vice President, Lanson Place Hospitality Management Limited
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12.15pm | The ‘Virtual Office’ Analogy: Recognising the synergy between ‘serviced’ apartments and offices – What collaborative efforts can be undertaken in developing workplace strategies for end-users?
- Exploring the growth in demand and evolvement of serviced offices within a rapidly progressive economy
- Substantiating the ideal components, location regime and financial structure of a ‘virtual office’ operation – How does the inclusion of serviced apartments come into question?
- Combining operational and marketing synergies for stronger occupancy levels within the serviced office space
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12.45pm | Power networking luncheon
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| POWERING THE ‘SUNRISE INDUSTRY’ OF SERVICED APARTMENTS INTO A NEW ERA OF GROWTH AND STABILITY |
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2pm | Keynote Address: Formulating and customising entry strategies into the tiered cities of China and India: Capital outlay versus eventual gains – Where and how should one place their stakes?
- Getting a slice of the serviced apartment action in ‘Chindia’ – Following the boost in foreign direct investments and an influx of extended stay travellers, how can one capitalise on this window of opportunity?
- Undertaking collaborative efforts in achieving domestic buy-in for the serviced apartment concept – Potential profits in the making or just pure hype?
- Leveraging on past industry peaks and troughs in anticipating and overcoming potential pitfalls of cross-border ventures
- Anticipating the surge in budget hotels – Are they giving serviced apartments a run for their money?
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2.30pm | Property Developers’ Straight Talk: Carving a niche within the hospitality and residential sector - Are serviced apartments the essential development to having the best of both worlds?
- Addressing the demand-supply gap in cost-effective accommodation and examining the feasibility of repositioning conventional residential developments
- Determining the serviced apartment constitution within a developer’s current mixed-asset portfolio - Will there be a significant ‘tidal shift’ in time to come?
- Grasping the unique advantages of serviced apartments in positioning them as an investable property
- With the integration of facilities management, how best can one meet the conflicting demands of owners, operators, tenants and end-users?
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| | Mr Kenny Suen, General Manager, Asset Management, China Properties Group
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3.15pm | Welcome to Terrapinn’s revolutionary Business Partner Idea Exchange where collaboration matters!
We have conceptualised the perfect one-stop solution to meet key industry players with whom you have common interests with. Through an informal rotating roundtable format, you can now gain personal introductions to the decision-makers who could be your potential clients and partners. Bring plenty of business cards along for what guarantees to be an engaging and fruitful interactive session!
Followed by afternoon refreshment break
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| EXAMINING THE CONVERGENCE OF HOTELS, SERVICED RESIDENCES AND MIXED-USE – MARKET EVOLUTION OR REVOLUTION? |
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4pm | Home Away From Home – The Quality Quest Dialogue: Keeping ahead of times: Boosting the clientele base for serviced apartments through relocation and mobility management
- Deriving practical cost-efficient solutions in addressing the changing needs of business travellers – What upside do serviced apartments and high-end residences present over the conventional and luxury hotel range?
- Implementing quality standards and creating alternatives to the accelerated pace of short-term assignments over long-term international resettlement across Asia
- Maximising the revenue stream of relocation agents and serviced apartment owners / operators given the surge in serviced apartment developments over the general tight supply of hotel rooms
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| | Mr John Miller, Corporate Services Director, Greater China, Crown Worldwide Group
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4.45pm | The New Age Ownership Debate
Heading down the mixed-use path: Will this phenomenon spell cannibalisation for hotels and serviced apartments or can the ‘all-in-one’ concept value-add key stakeholders in the long-run?
- Examining the macroeconomic drivers of mixed-use – How is it gaining traction among property developers and owners in 2008 and beyond?
- Understanding the importance of integrated project planning from inception to completion – Working within cost constraints and prioritising goals with stakeholder requirements in consideration
- Discovering benefits on land and property valuation – How desirable and sustainable are the investment returns?
- What is the ideal time for Asian players to enter the ‘condotel’ market? How successful has this mixed-use been and in which environments has it thrived?
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| | Mr Brian Deeson, Senior Vice President, Asia Pacific | Chief Executive Officer, Greater China, Accor Group Moderator: Mr Andreas Flaig, Managing Director, China, Jones Lang LaSalle Hotels
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5.30pm | Chairman’s closing remarks and end of Conference Day 1
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6pm | Opening Networking Cocktail at Le Royal Meridien, Shanghai
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8pm | An evening with Shama Group at Shama Luxe, Xin Tian Di, Shanghai
Hosted by 
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Conference Day 2: 10 September, Wednesday
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8.15am | Networking breakfast
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9.15am | Organiser’s welcome back address
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9.20am | Chairman’s opening remarks
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| REVITALISING URBAN LIVING AND PROPELLING THE PHENOMENAL DEMAND FOR LUXURY DEVELOPMENTS |
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9.30am | Keynote Address: Mastering the art of branding and marketing in giving luxury a new high within built-to-suit serviced residences
- Putting cultural adaptation and brand management concepts into perspective for luxury living within Asia – Potential room for growth or is the sector nearing a saturation point?
- Creating brand identity and conceptualising marketing / distribution strategies for the luxury class in reaching out to its target audience within an increasingly competitive environment
- Joining the ranks of world renowned luxury players – How can upcoming brands compete with the “big boys”? Is it possible to ‘stand independent’ from the ongoing competition?
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10am | Panel Discussion: Fuelling market demand and cashing in on the much anticipated growth of luxury accommodation
- Catering to the widespread appeal of luxury real estate and tracking the evolvement of this high-end sector in Asia
- Comparing and contrasting business strategies for serviced apartment owners, residential and hotel groups - Rationalising prices for high-end hotels with the inception of luxury apartments
- Insights into the thrills and spills of luxury developments: What goes into the actual thought processes of project planning, launching and building a brand name?
- Increasing risk-adjusted investment returns for luxury apartments – How will global and regional lodging trends impact upon investors’ objectives and concerns when tapping into this niche marketplace?
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| | Ms Karen Li, Executive Director, Lanson Place Hospitality Management Limited Mr Edward Chan, Senior Director of Development, Langham Hotels International Mr Franck Huang, Director of Acquisitions & Development, Starwood Hotels & Resorts Moderator: Ms Dawn Brandenburg, Director, Residential Leasing, Savills Property Services (Shanghai) Co. Ltd
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10.45am | Morning refreshment break
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| CAPITALISING ON THE YIELD POTENTIAL OF SERVICED APARTMENTS WITHIN A MULTIFAMILY PROPERTY PORTFOLIO |
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11.15am | The Investor Acumen Panel: Analysing the inflow of private equity money into serviced apartments and benchmarking prospective returns against hotels and residential types
- Monetising the upside and investment worthiness of serviced apartments given its niche and maturing stage in Asia
- Investigating the correlation of property valuation, rental growth and occupancy rates – What do investors need to know and how would each affect their yield margin for different property types?
- Tapping into strategically located serviced apartments and re-weighting investment portfolios for higher fund inflows
- With the expansion of hotel groups across Asia, how superior and stable are the returns of serviced apartments in the long-run?
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| | Mr Gerald Yong, Managing Director, Ascott Serviced Residence (China) Fund Management Pte Ltd Mr Robert Naso, Head of China Asset Management & Co-Head of Asia Pacific Asset Management, Morgan Stanley Properties Mr Stanley Ching, Managing Director & Head of Real Estate Group, CITIC Capital Markets Holdings
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12pm | Panel Discussion: Impact of the hotel REIT model replication on the profit generation and distribution of serviced apartments
- Reviewing the state of the Asian property market and determining its readiness for serviced apartment REITs
- Forecasting the investment prospects of serviced apartment REITs and their added value for shareholders with a varied property portfolio
- Unlocking the asset value of serviced apartments through REITs – How can this de-gear group borrowings and deliver better investor scrutiny?
- Breaking new grounds within the alternative property sector: How viable is stabilising investment performance with mixed-use REITs given their inherent diversity?
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| | Mr David Fan, Maanging Director, CBRE Global Real Estate Securities Mr Dick Kwan, Senior Advisor, Lead REITs Asset Management Corporation
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12.45pm | Power networking luncheon
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| ENHANCING ACQUISITION AND EXPANSION CAPABILITIES THROUGH CAPITAL RESOURCES AND STRATEGIC PARTNERSHIPS |
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2pm | The Capital Quest Dialogue: Deriving appropriate equity-debt structures for serviced apartments – Innovation or complication?
- Reinforcing investor confidence amidst market stigmatism on capital growth, lender reluctance and deliverables of rental guarantees
- Sizing the debt-to-capital ratio movement for serviced apartments – What can be done in alleviating funding pressure and maintaining healthy financial leverage?
- Resolving legislative impediments for continued sector expansion and utilising strata titling as an alternative medium for project financing
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| | Mr Bingdong Zhao, Vice President, Real Estate Finance & Securitisation, Credit Suisse Mr Joe Xiang, Managing Director & Head of Real Estate Finance, Greater China, Royal Bank of Scotland Mr Mike Wood, Senior Vice President, Head of Commercial Real Estate Lending & Project Finance, CITIC Ka Wah Bank Moderator: Mr Jerry Yu, Founder & Managing Director, Cornerstone Investment Management
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2.45pm | Panel Discussion: Seeking stability in joint-ventures and analysing the feasibility of existing owner-operator models - What have and have not worked?
- Defining the products, services and ownership structures employed by key players in Asia
- Pinpointing the preferred partner selection criterion in enhancing investment returns
- Underwriting profitable management contracts and establishing clear owner-operator partnership agreements for achieving maximum revenue with minimal risks
- Evaluating the success of serviced apartment partnerships in Asia to date – What lessons can be learnt?
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3.30pm | Afternoon refreshment break
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3.55pm | GLOBAL PERSPECTIVES – REGIONAL ANALYSIS: MAPPING THE ADVENT OF SERVICED APARTMENTS INTO ASIAN CITIES
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4pm | East Meets West Owner-Operator Expert Panel
Emulating global powerhouses in crafting scalable and sustainable business models for serviced apartments – What can Asian players take away from the experience thus far?
- Studying the growth trends and performance of serviced apartments in Western markets – Are key players looking to broaden their regional or global foothold? How far will their international outreach be?
- Get big or get out: Are the mature markets of USA, Europe and Australia reaching a saturation point or are they still viable venture opportunities within? If so, what and where can one seek them?
- Working within and around tax issues and legal constraints – Which platforms or activities can Asian practitioners leverage on to overcome challenges and gain momentum across the border?
Hosted by:  |
| | Mr Rohan Davis, Executive Director, Property Development & Acquisitions, Quest Serviced Apartments Mr Manfred Schoenleben, Executive Chairman | Partner, Kempinski Residences | The Management Consulting Partners
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4.45pm | Panel Finale: Commercialising serviced apartments as a core asset class – Reviewing thriving markets and identifying upcoming hotspots for expanding one’s realty business
- Presenting the business case for serviced apartments amidst the inflow of major hotel brands into mass populated regions
- Encouraging transparency and foreign investments into 2nd tier cities – How will this pave the growth outlook for serviced apartments? What is the best way to operate until that time?
- Following China and India, which are the next evident hotspots for serviced apartments? Thailand, Vietnam and Malaysia, how do these regions measure up?
- Japan, Korea and Singapore: How large a stake do these countries hold in the Asian serviced apartment ‘realty pie’?
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| | Mr Alex Chia, Director, Business Development, Frasers Hospitality Moderator: Mr Chris Brooke, President & Chief Executive Officer, Greater China, CB Richard Ellis
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5.30pm | Chairman’s closing remarks and end of conference
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7pm | Closing Networking Dinner at Fountain, Xin Tian Di, Shanghai followed by Bar-athon Trail
Hosted by 
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