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CONFERENCE DAY ONE: Monday 27 November 2006
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| 08.45 | Opening address by Chairperson
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| FROM PLASTIC TO MOBILE – BUILDING THE BUSINESS CASE FOR NEAR FIELD COMMUNICATIONS |
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| 09.00 | Keynote Address:
Why NFC will transform connectivity between businesses and consumers
- Global contactless opportunity snapshot
- Role of RFID/NFC in wireless commerce
- Mobile phones: a key player in proximity payments
- Many of NFC’s future applications will work via the handset - why, when will NFC-enabled handsets be readily available, what services and consumer benefits, and how will targets be achieved
- Implications for communications carrier, service providers, consumer electronics companies and consumer
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| 09.30 | Market overview: NFC business dynamics, applications and market size
- Market trends driving NFC adoption across components, mobile devices, and consumer electronics
- How large are the NFC market opportunities in mobile handsets and consumer electronics?
- What business opportunities do NFC applications address?
- What companies are committing to NFC and how are they positioned to benefit from the technology?
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| 10.00 | Morning refreshments
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| NFC IN MOBILE PAYMENT & COMMERCE |
The biggest beneficiaries of contactless mobile payment are mobile operators and financial service providers. What are their roles in advancing NFC and how are they positioned to benefit from it?
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| 10.45 | FeliCa – Evolving contactless IC technology & growing
ecosystem
- Successful and rapid expansion of mobile phone business
- Peer-to-peer communication; application to accessible consumer electronics
- Partnership challenges and future plans
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| 11.15 | Requirements for successful mass-market mobile financial
services
- Mobile financial services business ecosystem
- Sorting out usability, security in mobile handsets, and commercially viable business models
- Future scenarios
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| THE BUSINESS CASE FOR NFC |
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| 11.45 | Providing secure payment options and access to attractive
content through mobile handsets
- Assessing market demand
- Developing the stakeholder business cases and partnering for success
- Transaction data management
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| | Gordon Cooper, Regional Head of Mobile Commerce, Emerging Products & Technology, Asia Pacific Region, Visa International
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| 12.15 | Networking lunch and exhibition viewing
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| 13.45 | A third party to bring a fourth – the integration of retail power
- Why a war between mobile network operators, financial institutions and credit cards is in the DNA of payment by mobile?
- Why a war between brands and retail is inevitable in most cases?
- How payment by mobile can be the peace broker in these two wars if initiated by independent parties bringing these 4 players together?
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| TECHNOLOGY DYNAMICS & INFRASTRUCTURE ARCHITECTURE REQUIREMENTS |
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| 14.15 | The development of NFC technology – Why having an open architecture and standards will drive NFC
- How effective is NFC in comparison to other technology like Wi-Fi, Bluetooth, 3G, and what are the technical issues involved?
- Technical and commercial compatibility with existing contactless infrastructure
- Current and future NFC handset technology
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| 14.45 | Speed Networking
30 minutes of intense networking. Meet your fellow attendees and exchange industry notes face-to-face. Many business opportunities await you in this relaxed atmosphere. Do bring your business cards along for this interactive session and maximise
your time. |
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| 15.15 | Afternoon refreshments
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| 16.00 | Over-the-air personalization in the NFC ecosystem
- Possible architecture of a personalization service
- How a personalization system works
- Integration of a personalization service into existing processes
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| 16.30 | Industry panel discussion:
Know your customer – Business opportunities for merchants in open over-the-air application platforms
- Mobile media – marketing, branding and loyalty and other applications
- Why mobile?
- What other requirements are necessary to launch these valueadded services?
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| | Risto Sipila, Senior Manager, Business Development, Nokia Ventures Corporation
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| 17.15 | End of Conference Day One, followed by Networking Cocktail
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CONFERENCE DAY TWO: Tuesday 28 November 2006
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| 08.45 | Opening address by Chairperson
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| APPLICATIONS I: CONTACTLESS SERVICES IN RETAIL & CONTENT |
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| 09.00 | Malaysia Visa Wave trial: Increasing convenience and providing secure transactions for cardholders on the move
- Combining NFC with Visa Wave for payment opportunities beyond cards
- Success of existing Visa Wave contactless card platform
- Mapping the future for Visa Wave card and Mobile Visa Wave
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| | Claire Featherstone, M-Commerce Product Manager, Product & Infotainment Business, Maxis Communications Berhad
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| 09.30 | How will NFC transform mobile commerce in Thailand for
users, retailers and transit operators
- NFC trial - Where, who and how
- Strategies for investment cost sharing and banks’tie-in for success
- Expected commercialization of NFC
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| 10.00 | Getting closer to your customers with SIM-based NFC services
- Expected commercialisation of NFC
- Role of the SIM in themobile operator's business model
- Key success factors for a commercial launch
- Opportunities for CRM services
- Managing services and subscribers with OTA platforms
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| 10.30 | Morning refreshments
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| 10.50 | CEPAS – Singapore’s next generation e-Payment infrastructure for retail, transit and motoring
- CEPAS capabilities, specifications
- Cards today, phones tomorrow?
- Scope for NFC in Singapore's e-Payment infrastructure
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| | Yih Lin, Chairman, Cards and Personal Identification Technical Committee (CPITC), Singapore IT Standards Committee (ITSC)
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| 11.20 | Case study:
NFC as a mobile commerce ecosystem
- How telecom operators should respond
- Why retailers might consider NFC and what's in store for them
- Framework for development - When, where and how
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| 11.50 | Transforming M-Commerce in Asia - Monetising NFC solutions for mobile operators
- NFC enables first standards based on mobile payments opportunity
- Contactless acceptance brings M-Commerce to existing retailers
- Operators must financially benefit for NFC to take off
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| APPLICATIONS II: CONTACTLESS PAYMENT IN TRANSPORTATION |
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| 12.20 | Case study:
From contactless smart card to NFC - What's in store for users and issuers?
- Current NFC developments in Octopus and Hong Kong
- Opportunities and challenges for users and card issuers
- Opportunities and challenges for existing smart card operators
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| | Sammy Kam, Technical Director, Octopus Cards Ltd
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| 12.50 | Networking lunch and exhibition viewing
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| 13.45 | Transit panel discussion:
Views on industry convergence and balancing business relationships
- Why transport first over other services?
- Commercial challenges in convergence of banks, mobile operators and transit agencies - who leads the pilots, controls the NFC chip, its applications and the information?
- ROI - where are the revenue generating areas and how should wealth be shared?
- Is there a focus on retail?
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| | Nicholas Lee, Senior Vice President, Business & Technology, EZ-Link, Singapore Silvester Prakasam, Deputy Director, Fare System Division, Land Transport Authority, Singapore Sammy Kam, Technical Director, Octopus Cards Ltd
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| 14.30 | Implementing contactless ticketing on LRT and bus systems - The Rapid KL experience
- Overview of contactless ticketing on Rapid KL's transportation systems
- Benefiting from the efficiency and cost-effectiveness of contactless ticketing
- Seamless integration into a contactless fare payment system form magnetic and cash tickets
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| CONSUMER EXPERIENCE & BENEFITS |
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| 15.00 | Why transaction security is paramount to consumer acceptance and market adoption of NFC?
- Theft by RF and the comfort factor
- Establishing connectivity between users and users and their environment
- Anytime purchasing and information download enabling a truly mobile lifestyle
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| 15.30 | Afternoon refreshments
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| 15.50 | The benefits of wireless provisioning with NFC
- Integrating mobile payment and CRM - New opportunities in mobile media
- The mobile operators' role in application provisioning?
- Opportunities for other stakeholders
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| CREATING REAL ROI THROUGH NFC COMMERCIALISATION BEYOND
PAYMENTS |
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| 16.20 | Case study:
Developing a win-win business model between mobile operators and service providers
- The future of contactless handsets for mobile operators - Analysing the first application in Europe
- Assessing market readiness for NFC technology and function
- Determining the key success factors
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| | Laurent Jullien, Director of Contactless Services, Bouygues Telecom, France
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| 16.50 | Panel discussion:
Into the looking glass - What is the future like for NFC?
- Evaluating the technology and its current uses
- Success of NFC dependent on success of pilot programs - When will we see mass adoption and ROI?
- Future applications and possibilities
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| | Claire Featherstone, M-Commerce Product Manager, Product & Infotainment Business, Maxis Communications Berhad Gordon Cooper, Regional Head of Mobile Commerce, Emerging Products & Technology, Asia Pacific Region, Visa International
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| 17.30 | End of conference
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