Customer expectations are on the rise, and reaching and capturing the attention of prospective guests getting harder. Learn from marketing gurus who’ll share expertise, hot tips and big ideas to drive your marketing strategy from mediocre to mastermind.
Join us to explore essential strategies for increasing hotel profitability through targeted marketing. Key themes will include insightful discussions on optimising your marketing mix and how to measure its effectiveness; exploring industry innovations and trends from an audience and channel perspective; and guidance on team structure, operations, and leveraging free resources to enhance marketing efforts
There are an infinite amount of digital marketing levers you can use to grow your hotel revenues. But only finite time and budget. In this session, we're going to learn what Pro-invest Hotels and Rambla used to scale their brands and open 13 hotels in less than 24 months. We'll also look at how to best plan out your digital marketing activity and what drives the strongest return on investment right now.
Join us for an insightful session designed specifically for hotel marketers. We will explore the latest traveller trends and delve into research on consumer motivations. Discover effective strategies for reaching high-value audiences in a post-cookie world, along with the insights and tools needed to stay ahead in the ever-evolving travel industry.
Join us for an insightful panel on "Leveraging Restaurants in Your Marketing," featuring top marketers from leading hotel chains. Discover innovative strategies to enhance your restaurant's visibility and drive customer engagement. Ideal for hotel and restaurant managers, this session offers valuable insights for maximising your profit in Sydney's competitive market.
In this session, Andrew will present a comprehensive analysis of the rapidly growing Asian travel landscape, highlighting emerging opportunities and their potential impact on your business. As a leading tech-driven and innovative company, Agoda is uniquely positioned to provide the tools and strategies needed to navigate these dynamic markets successfully. The session will dive deep into navigating Asia's inbound travel to Australia, offering actionable guidance for industry partners looking to drive growth and enhance their market position
In this panel, industry leaders will discuss the critical role of strategic marketing partnerships in building brand strength and expanding market reach. Panelists will share insights on how collaborating with complementary brands can amplify marketing efforts, drive innovation, and create unique customer experiences. From leveraging shared values to co-creating memorable campaigns, the session will explore the best practices and real-world examples that demonstrate the potential of strategic partnerships to boost brand visibility, customer loyalty, and business growth.
1. Connect, network and share stories with other Hotel Marketers
2. Be inspired with new tech and marketing strategies to help optimise your campaigns and drive greater conversion.
3. Learn from peers and experts in the Hotel Marketing Summit
ICC Sydney Exhibition Centre
Darling Harbour, Sydney
Wednesday 18 September 2024
Thursday 19 September 2024
Open 10am – 5pm daily
Sponsorship Enquiries
Matthew.Gatfield@terrapinn.com
Speaking Enquiries
Genevieve.Page@terrapinn.com