Ghela is a self-proclaimed Fintech fanatic, and Founder of FemTechGlobal™, a network dedicated to challenging the status quo, and improving the inclusiveness and diversity in Financial Services. She is also Head of Europe for the Financial Data and Technology Association. Frequent keynote speaker and editorial contributor, Ghela focuses on how to fast-track internal innovation, specifically on the practical application and comercialisation of fintech/bank collaboration. She is preoccupied with fostering an ethical data democracy, individual consumer empowerment over their data, data economy disruptive business models, and facilitating banks’ emerging technology consumption. Ghela is an experienced solution design strategist, focused on proposition redesign for financial services and insurance. She has a successful track record in business development, revenue growth, and go-to-market strategy execution, underpinned by a sharp eye for new value propositions and a knack for translating those values into commercial reality for an executive level audience. Ghela takes product, service, journey, and business model redesign from initial concept to go-to-market delivery. Her strong regulatory economic background lends an ability to navigate compliance mandates with a commercial angle, as well as identify new commercial opportunities in a rapidly deregulated landscape. She is a confirmed evangelist for adopting technology to nurture Customer Lifetime Value for both banks and those they serve, to transform Financial Services for the greater good. * The Financial Data and Technology Association is a global association for financial services companies operating in fintech. Its members provide innovative financial applications and services to empower customers to make better decisions and take fuller control of their financial lives across all their accounts, credit cards, loans and investments. It seeks to work with government, regulatory authorities and the financial services industry in our mission to open up the financial sector all over the world to the benefits of financial data and technology. It has chapters in Europe, North America, Australia/New Zealand and Asia.
SEAMLESS MIDDLE EAST 2020
16-17 November, Dubai, U.A.E. and Online
SEAMLESS NORTH AFRICA 2021
1-2 June, Cairo, Egypt
SEAMLESS EAST AFRICA 2021
1-2 November, Nairobi, Kenya
SEAMLESS EUROPE 2021
19-20 April 2021, Online, Virtual Event
SEAMLESS MIDDLE EAST 2021
29-30 September, Dubai, U.A.E.
SEAMLESS SAUDI ARABIA 2021
9-10 November, Riyadh, Saudi Arabia