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Presentation: How group-buying is utilizing social media to increase sales and brand awareness-Daniel Guasco

How group-buying is utilizing social media to increase sales and brand awareness-Daniel Guasco

As with most industries the rise and importance of Social Media has been paramount in a company’s ability to engage and communicate with its consumers. No more so has this been seen in ecommerce companies who often don’t have physical locations or outlets that consumers can visit.

The role of word of mouth has been filtered out by what can be found out online, as users are using the net to search for:
•Guidance
•Testimonials
•Peer reviews
•Feedback around experiences.

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