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Presentation: Alan Lias, Virgin Atlantic

Does running your loyalty business as a profit centre best serve your customers?

Alan Lias, the Head of Loyalty and Ancillary Revenue Development Vat irgin Atlantic spoke at the Loyalty World last year. Dopwnload his presentation to find out more about:

  • Emotional Loyalty
  • Whether running your loyalty business as a profit centre best serves your customers
  • How it works for Virgin Atlantic

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