Sophie Mills | Business Development
VetlinkPRO

Emergent trends including data analytics, artificial intelligence, digitiisation and a focus on the customer experience through automation, are disrupting the business models of industries. They require novel market approaches and organisational restructuring to deliver value in a digital-platform orientated world. Having been at the forefront of innovative technology adoption across multiple industries for over 15 year Sophie understands there is a fine line to balance of customer centric focus whilst digitising for the right end outcomes for business success. Payments are one of the biggest trend changes that the Vet industry are still adjusting to. Listen to some of the strategies that can be put in place to improve efficiencies in time and increase revenues by having more customer centric payment strategies in place.