Dr Matthew J Muir is an Integrative Veterinarian with a background in sustainable food development and nutrition. He is the Managing Director of Australia’s first fully dedicated Integrative Veterinary Hospital, All Natural Vet Care, he is also the founder of VetFunctions, a biotechnology company with a special focus on translational research and companion animal nutraceutical development. He is also co-founder of Lyka Pet Food, a direct-to-consumer customised wholefood pet food service. Dr Matthew also volunteers at Taronga Wildlife Hospital and is working towards a Masters in Conservation Medicine. Dr Matthew is passionate about product-service integration and eco-innovation for green growth businesses.