Deb Croucher | Founding Director
Brilliant Digital

Deb Croucher BVSc CertVR

Deb Croucher is a veterinary marketing expert who helps vet clinics grow their client base and boost profits through smart, ethical digital strategy. She’s the founder of Specialist Vet Marketing and Brilliant Digital, and has worked with general and specialist veterinary practices, along with leading industry partners, across Australia for over 15 years. A qualified veterinarian and former practice owner, Deb understands firsthand the pressures clinic owners face from attracting the right clients to managing team capacity and profitability. Her marketing approach combines deep industry insight with proven digital strategy to drive sustainable growth. Today, Deb focuses on helping clinics stay visible and competitive in the age of AI-powered search, showing them how to attract more ideal clients online, integrate their marketing with practice management systems and reporting tools, and ultimately measure real growth and return on investment.

Appearances:

Day 1 @ 12:30

How AI is Changing the Way Pet Owners Search for Veterinary Services

Why adapting now keeps your clinic visible.

AI tools like Google’s Search Generative Experience and ChatGPT are reshaping how pet owners find and choose veterinary services. These platforms don’t just list websites - they generate answers, and that changes what it takes for a clinic to be seen and chosen online.

In this session, veterinary marketing expert and former practice owner Deb Croucher unpacks how AI search is already influencing pet owner behaviour - and what that means for the visibility, growth, and sustainability of veterinary practices.

This session is relevant not only to general and specialist vets, but also to industry partners, including educational providers, diagnostics companies, and suppliers who want to understand better how digital behaviours are changing across the veterinary landscape.

Deb and the Specialist Vet Marketing team work with both clinics and industry partners to develop and deliver tailored marketing strategies that align with their goals. The result is stronger connections, increased engagement, and measurable growth across the veterinary profession.

Key Takeaways:

How AI tools like ChatGPT and Google SGE are changing the search experience
What these changes mean for veterinary practices, both general and specialist
Why visibility in AI-generated answers matters for client acquisition
How clinics and industry partners can respond with smart, measurable marketing strategies

Deb Croucher, Founding Director, Brilliant Digital

last published: 07/Nov/25 05:05 GMT

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