Ms. Sierra Wang, Leader of Digitalization and Innovation of BMW Brilliance Automotive Ltd., graduated from University of Ulster (in the UK) in Mass Media and Production as well as Public Relationship and Communication.
With over 13 years of Media Production and Communication Management experience in different business areas, she has been responsible for multiple roles and management positions like Assistant Producer in BBC and General Manager of European Union Chamber of Commerce in China Local Chapter, and current in the position of the Leader of Digitalization and Innovation in BMW Brilliance Automotive Ltd.
With strong passion and attitude, she smartly integrates and employs multi services of social media and hence accelerates and enhances overall communication strategy for different business cases. For examples, she founded the 1st English magazine in local region which was entitled as the benchmark of soft environment building by provincial and municipal government; and in BMW Brilliance Automotive she led numerous programmes to create strategical structure, overall communication culture and as well as mindset change, through which she gained rich experience.
Today she is responsible for exploring and structuring the communication strategy of Digitalization and Innovation for BMW Brilliance Automotive internal and external, especially focus on connecting I4.0 and Made in China 2025, overall ecosystem building up and technical keynote and positioning structuring regarding to digitalization and innovation.